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Consumer capitalism
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Trumbull, Gunnar

Consumer capitalism : politics, product markets, and firm strategy in France and Germany / Gunnar Trumbull

Ithaca (NY) ; London : Cornell University Press, 2006)

Cornell studies in political economy

Abstract: Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers orga. nized to advance their own ideas about the identity and interests of the affluent consumer. Trumbull's findings help to clarify distinctive national approaches to recent product crises. His research suggests that national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption.