Sistema Bibliotecario Area Metropolitana

Abstract: The volume highlights the importance of understanding globalization as a non-unilateral and multidimensional process, with immense possibilities for intervention, rather than as an overarching project with a predetermined goal. It will also be of interest to social activists, journalists, policymakers and NGOs.

Abstract: From Japanese candy that claims to capture "the taste of old Scotland" to the marketing of Zapatista dolls in Southern California, DE-COCA-COLONIZATION takes on the cultural particularities and peculiarities fo everyday to construct an entirely fresh perspective on globalization. Flusty argues that this little-g "globalization" is where much of the action is transforming global social life is happening.