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De-Coca-colonization : making the globe from the inside out / by Steven Flusty
New York ; London : Routledge, 2004
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Abstract: From Japanese candy that claims to capture "the taste of old Scotland" to the marketing of Zapatista dolls in Southern California, DE-COCA-COLONIZATION takes on the cultural particularities and peculiarities fo everyday to construct an entirely fresh perspective on globalization. Flusty argues that this little-g "globalization" is where much of the action is transforming global social life is happening.