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Online consumer psychology
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Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch

New York ; London : Lawrence Erlbaum Associates, c2005

Advertising and consumer psychology

Abstract: This volume contains edited versions of papers that were presented at the 2001 Advertising and Consumer Psychology Conference in Seattle, Washington. This book contains definitions of Internet terms, historical presentations, discussions of theoretical foundations, the structure of Web advertising, public policy issues, and applications of the medium.