Sistema Bibliotecario Area Metropolitana

Abstract: What do we know about consumer motives , goals and disires? This provocative and important book provides insights for students, scholarsand practitioners who seek to understand the vital relationship between motivation and consumption

Abstract: In eleven original chapters, the contributors to "Lived Experiences of Public Consumption" take the experiences, practices and embodiments of everyday actors in public marketplaces as their points of departure. Drawing upon their ethnographic research, the authors situate themselves and their work in commercial marketplaces - on the streets and in the plazas, grocery stores and malls of five continents - offering the kind of rich description and analysis enabled by interpretative forms of inquiry.

Abstract: With this book Ritzer further cements his reputation as a leading commentator on consumption. In so doing, he delves deeper into a variety of new territories. Researchers into consumption and globalization will definitely want this book on their shelves.

Abstract: Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.