Sistema Bibliotecario Area Metropolitana

Abstract: Donohue describes how, between the 1880s and the 1940s, American intellectuals transformed classical liberalism into is moderncounterpart by emphasizing consumers over producers and consumption over production.

Abstract: In this book, a unique hybrid of Fair Trade business study, adventure travel, and cultural anthropology, author and coffee enterpreneur Dean Cycon introduces readers to the real people who make our morning coffee ritual possible-people that few, if any, outsiders have ever seen.

Abstract: It is an important book that comes at a time when a rivival is at hand for donor-driver rural finance following a hiatus of more than ten years.Successful microfinance can to some degree invigorate the fothcoming revival, but little has been done to design better rural financial systems, which remains the most challenging task.

Abstract: As one of the most noteworthy and popular sociology books of all the time, "The McDonaldization of Society 5" demonstrates the power of the sociological imagination to today's readers in a way that few other books have. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.

Abstract: The second edition of McDonaldization: The Reader includes a wide array of sources from journal entries, to essays, to newspaper and magazine articles. Best-selling author George Ritzer has updated this popular anthology to build upon and go beyond the thesis of McDonaldization. Classic articles from the first edition remain in this volume and are supplemented with a significant number of new pieces, which bring the discussion about McDonaldization up to date.

Abstract: "Enchanting a Disenchanted World" is a unique analysis of the world of consumption, examining how we are different consumers now than we were in the past, both in the U.S. and around the world. In the process of undertanding this social development, a wide range of theoretical perspective are applied. The book also looks at concepts such as hyperconsumption, implosion, time and space, and simulation.

Abstract: MANAGING DIVERSITY demonstrates the benefits of implementing inclusive practice in the workplace. The author incorporates vignettes and case studies from different countries around the world to effectively illustrate practical solutions to managing today's diverse workforce.

Abstract: This collection brings together essays that suggest that the developing history of consumption is not so much a separate field as a prism through which many aspects of social and political life may be viewed. The essays represent a variety of approches to consumption in Europe and America.

Abstract: This book engages the explosion of commodities and consumerism in the present era. Mark Gottdiener provides an excellent overview of classical and contemporary perspectives on consumption while his contributors provide an array of theological approches and case studies that illuminate fields of consumption from McDonald's to mass tourism to sports, rock culture, and shopping.

Abstract: Bonnie Goebert underscores the importance of listenig between the lines in order to uncover magical and powerful consumer insights. If used correctly, focus groups can be the secret ingredient for unearthing big brand ideas. This book is laced with simple powerful tips based on Bonnie's years of experiences. A must read for all those wanting to understand how to connect with their customers.

Abstract: From Japanese candy that claims to capture "the taste of old Scotland" to the marketing of Zapatista dolls in Southern California, DE-COCA-COLONIZATION takes on the cultural particularities and peculiarities fo everyday to construct an entirely fresh perspective on globalization. Flusty argues that this little-g "globalization" is where much of the action is transforming global social life is happening.

Abstract: This volume contains edited versions of papers that were presented at the 2001 Advertising and Consumer Psychology Conference in Seattle, Washington. This book contains definitions of Internet terms, historical presentations, discussions of theoretical foundations, the structure of Web advertising, public policy issues, and applications of the medium.

Abstract: The two authors present a comprehensive approch to analyzing affluent consumers-and creating, promoting and selling innovative products and services to them. They deconstruct how a complex market segment works. Dispelling popular myths and misconception about the composition and behavior of this segment, they provide not only a practical guide for marketersand students of marketibg, but also a fascinating glimpse into a culture driven by materialism, status and aspirations to luxury.

Abstract: A "Safe and Sustainable World" demonstrates what has and can be done. It also looks to what must be done to integrate human ingenuity and the four billion or so years of evolutionary intelligence of the natural world into healthy human environment.

Abstract: In this book, the tow authors bring together an array of scholars who explore the ambivalence provoked by the global spread of "American" consumer culture. The first comparative volume to examine global phenomena of consumer culture from the perspective of East Asia, this book analyze not only the attractions of mass consumption but also the many discontents and dilemmas that arise from consumerism.

Abstract: This book is that rare phenomenon, one that provides us with a unique, relevant, and seminal contribuition to our knowledge, examining the physiological, behavioral, reproductive, community, and other ecological effects of light pollution. It will enhance our ability to mitigate this ominous environmental alteration through moreconscious and effective design of the built environment.

Abstract: The theory of demand, or consumer choice theory, is prominently featured in the early chapters of every microeconomics textbook - introductory, intermediate, or graduate - and has appeared in essentially the same place and in the same basic form for over a half-century. The theory's basic idea is quite simple, or at least seems to be so once the catechism has been learned. It goes like this.

Abstract: In this book the two authors assert that MNCs have the critical combination of capabilities required to build investment, grow economies, and create jobs in poor countries, and thus to reduce poverty. Furthermore, they contend, MNCs can do so profitably and thus sustainably.

Abstract: In this book the author provides an antidote: take fifty of today's top economic issues and explain their mening, implications, and potential solutions in a logical, straightforward, commonsense, and non-partisan way.