Sistema Bibliotecario Area Metropolitana

Abstract: Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers orga. nized to advance their own ideas about the identity and interests of the affluent consumer. Trumbull's findings help to clarify distinctive national approaches to recent product crises. His research suggests that national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption.

Abstract: "Customer Insight" provides comprehensive coverage of the classic areas thet market researchers and marketers need to focus on: Knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customer's thoughts, feelings, objectives and strategies influence their consumer behaviour.