Sistema Bibliotecario Area Metropolitana

Abstract: In this book, a unique hybrid of Fair Trade business study, adventure travel, and cultural anthropology, author and coffee enterpreneur Dean Cycon introduces readers to the real people who make our morning coffee ritual possible-people that few, if any, outsiders have ever seen.

Abstract: It is an important book that comes at a time when a rivival is at hand for donor-driver rural finance following a hiatus of more than ten years.Successful microfinance can to some degree invigorate the fothcoming revival, but little has been done to design better rural financial systems, which remains the most challenging task.

Abstract: As one of the most noteworthy and popular sociology books of all the time, "The McDonaldization of Society 5" demonstrates the power of the sociological imagination to today's readers in a way that few other books have. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.

Abstract: The second edition of McDonaldization: The Reader includes a wide array of sources from journal entries, to essays, to newspaper and magazine articles. Best-selling author George Ritzer has updated this popular anthology to build upon and go beyond the thesis of McDonaldization. Classic articles from the first edition remain in this volume and are supplemented with a significant number of new pieces, which bring the discussion about McDonaldization up to date.

Abstract: "Enchanting a Disenchanted World" is a unique analysis of the world of consumption, examining how we are different consumers now than we were in the past, both in the U.S. and around the world. In the process of undertanding this social development, a wide range of theoretical perspective are applied. The book also looks at concepts such as hyperconsumption, implosion, time and space, and simulation.

Abstract: What do we know about consumer motives , goals and disires? This provocative and important book provides insights for students, scholarsand practitioners who seek to understand the vital relationship between motivation and consumption

Abstract: Economic factors and processes are at the heart of contemporary social and cultural life and this book is disigned to refocus social theorizing to reflect that fact. The author re-interprets the work of classical theorists and he discusses more recent transformations in capitalist economic life that have led to greater flexibility, forms of disorganization, and a neo-liberal regeneration of the market economy.

Abstract: MANAGING DIVERSITY demonstrates the benefits of implementing inclusive practice in the workplace. The author incorporates vignettes and case studies from different countries around the world to effectively illustrate practical solutions to managing today's diverse workforce.

Abstract: This book offers a selection of Jagdish Bhagwati's recent policy writings, in which he forcefully opposes the demonization of Japan, challenges the bipartisan bashing of illegal immigrant, refutes the conventional view that democracy hinder development, and much more.

Abstract: This collection brings together essays that suggest that the developing history of consumption is not so much a separate field as a prism through which many aspects of social and political life may be viewed. The essays represent a variety of approches to consumption in Europe and America.

Abstract: This book engages the explosion of commodities and consumerism in the present era. Mark Gottdiener provides an excellent overview of classical and contemporary perspectives on consumption while his contributors provide an array of theological approches and case studies that illuminate fields of consumption from McDonald's to mass tourism to sports, rock culture, and shopping.

Abstract: From America to the Zapatistas, from Arcadia to the Battle for Seattle, this fascinating look at the history and reality of alternative ideas and organizations. All too often, ordinary people are told that the problems of organization are already solved and don't concern them because they have no choice. This dictionary provides those who disagree with evidence to the contrary.

Abstract: This book brings a range of academics and practitioners working on issues of ethical sourcing in the global food system. It critically explores the opportunities and challenges in the ethical sourcing of food, by combining analysis and case studies that examine a range of approaches. It explores whether ethical sourcing is a cosmetic northern initiative, or can genuinely help to improve the conditions of small producers and workers in the current global food system.

Abstract: This study begin with an eye towards the power structures of global capitalism, and seeks to provide a framework for situating fair trade within the "big questions" of historically informed development theory.

Abstract: In eleven original chapters, the contributors to "Lived Experiences of Public Consumption" take the experiences, practices and embodiments of everyday actors in public marketplaces as their points of departure. Drawing upon their ethnographic research, the authors situate themselves and their work in commercial marketplaces - on the streets and in the plazas, grocery stores and malls of five continents - offering the kind of rich description and analysis enabled by interpretative forms of inquiry.

Abstract: Bonnie Goebert underscores the importance of listenig between the lines in order to uncover magical and powerful consumer insights. If used correctly, focus groups can be the secret ingredient for unearthing big brand ideas. This book is laced with simple powerful tips based on Bonnie's years of experiences. A must read for all those wanting to understand how to connect with their customers.

Abstract: From Japanese candy that claims to capture "the taste of old Scotland" to the marketing of Zapatista dolls in Southern California, DE-COCA-COLONIZATION takes on the cultural particularities and peculiarities fo everyday to construct an entirely fresh perspective on globalization. Flusty argues that this little-g "globalization" is where much of the action is transforming global social life is happening.

Abstract: This volume contains edited versions of papers that were presented at the 2001 Advertising and Consumer Psychology Conference in Seattle, Washington. This book contains definitions of Internet terms, historical presentations, discussions of theoretical foundations, the structure of Web advertising, public policy issues, and applications of the medium.

Abstract: SUSTAINABILITY ASSESMENT is now emerging asa more transparent, comprehensive, integrated and far-sighted approach to decision making. Its basic demand is that all significant undertakings must make a positive contribution to sustainability.

Abstract: This book examines the ongoing debate. Writing for the International Centre for Trade and Sustainable Development, leading experts address issue such as diffusion of technology, intellectual property rights, the Cartagena Protocol, impacts of international trade, capacity building and biotechnology research and regulation.