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Consumer insight
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Libri Moderni

Stone, Merlin <1948- > - Bond, Alison - Foss, Bryan

Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss

London ; Sterling : Kogan Page, c2004

Market research in practice - Market research in practice

Abstract: "Customer Insight" provides comprehensive coverage of the classic areas thet market researchers and marketers need to focus on: Knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customer's thoughts, feelings, objectives and strategies influence their consumer behaviour.

Symposium of the Society for general microbiology
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Seriali

Symposium of the Society for general microbiology

Cambridge : published for the Society for general microbiology [by! Cambridge university press, 1949-